Why comfort is a deterrent to growing wealth

Investors tend to invest in what is comfortable, but this does not generate consistent inflation-beating returns. Comfort can also become a deterrent to growing investor wealth, particularly in areas such as safety in known investments, high returns without taking risk and regulation into consideration, and being comfortable with short-term gains at the cost of long-term gains. Product choices in one's portfolio need to be goal-based, adhere to proper regulation and grievance mechanisms, and generate inflation-beating returns. Investors should get comfortable with being uncomfortable to achieve outsized returns over time.

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